6–8 March 2026, the international fishing industry exhibition Rybomania 2026 took place in Poznań, traditionally bringing together manufacturers, distributors and industry professionals from various European countries.

The FRY team participated in the exhibition as an exhibitor not for the first time — we had already presented the brand at this event in 2023. At the same time, this year’s Rybomania became noticeably larger: more participants, a wider geography of visitors and a significantly higher level of interest in the products of European manufacturers. This once again confirms the dynamic development of the market and the growing demand for high-quality fishing equipment.

FRY as part of the European market

For our company, participation in such events is not only a product demonstration, but also systematic work on strengthening the brand’s position at the international level.

FRY is a Ukrainian manufacturer of fishing equipment with a full production cycle, covering all stages: from development to final packaging. This approach allows us to ensure consistent product quality and meet the requirements of partners in different markets.

Today, we already cooperate with partners in many European countries, as well as beyond, including the USA and Israel. Participation in Rybomania is a logical continuation of our strategy — the consistent development of the brand’s international presence.

New contacts and development of partnerships

The main goal of participation in the exhibition was to expand the partner network and establish new business contacts.

Over three days, we held dozens of meetings with representatives of fishing shops, distributors and companies from different countries. High interest in FRY products confirmed the relevance of our offer for the European market.

Such events provide an opportunity not only to present products, but also to better understand partners’ needs, the specifics of different markets and current industry trends.

Strengthening brand awareness

A separate focus of participation was increasing brand awareness of FRY among the professional audience.

For us, it is important not only to be present in the market, but to form a stable perception of the brand as a reliable manufacturer that ensures quality, consistency and a responsible approach to cooperation. These principles form the basis of our work with partners.

Participation results

Rybomania 2026 became another important stage in the development of FRY as an international brand. We gained new contacts, laid the foundation for future partnerships and confirmed the interest of the European market in our products.

We continue to move forward, strengthening our positions and expanding our geographical presence. Participation in international exhibitions remains an important part of this strategy.

FRY is a systematic approach, consistent quality and development focused on the long term.