{"id":923,"date":"2024-11-25T13:40:53","date_gmt":"2024-11-25T13:40:53","guid":{"rendered":"https:\/\/frystg.wpenginepowered.com\/about-us\/"},"modified":"2026-02-04T10:34:14","modified_gmt":"2026-02-04T10:34:14","slug":"about-us","status":"publish","type":"page","link":"https:\/\/fry.ua\/en\/about-us\/","title":{"rendered":"About Us"},"content":{"rendered":"\n<div class=\"hero bg-dark    \">\n    <div class=\"overflow-hidden d-flex align-items-center py-2 text-white arv-52-xl arv-52-lg arv-54-md   arv-54\"\n         style=\"--bg-desktop:url('https:\/\/fry.ua\/wp-content\/uploads\/2026\/02\/about-us-3-scaled.jpg');--bg-mobile:url('https:\/\/fry.ua\/wp-content\/uploads\/2026\/01\/about-us-2-scaled.jpg');background-image:var(--bg-desktop);background-size:cover;background-repeat:no-repeat;background-position:center;background-color:#252525;\">\n<style>\n@media (max-width: 767px){\n    .hero{background-image:var(--bg-mobile)!important;}\n}\n<\/style>\n        <div class=\"container\">\n        <div class=\"row   d-flex align-items-center  justify-content-center text-center\">\n            <div class=\"col-lg-10 col-xxl-8   px-xxl-4\">\n                <span class='uppercase-subtitles'> ABOUT US<\/span>                <h1 class='h2 lh-1' > Driven by Passion. Defined by Quality.<\/h1>\n            <\/div>\n\n\n\n        <\/div>\n    <\/div>\n\n<\/div>\n\n\n<div class=\"hero container-fluid  text-white bg-dark px-xl-5 px-3 \">\n    <div class=\"row   d-flex py-lg-5 py-4\">\n        <div class=\"col-lg-6 \">\n\n            <h2 class='h3 pt-3' > Our Story<\/h2>\n        <\/div>\n\n        <div class='col-lg-6'> <p data-start=\"217\" data-end=\"478\">FRY is a Ukrainian manufacturer of fishing tackle that, from the very beginning, has prioritised quality, technological innovation, and responsibility. We don\u2019t just create products \u2014 we set standards that meet the highest demands of the market.<\/p>\n<p data-start=\"480\" data-end=\"1210\">Our journey began in 2006, when the foundation for our production was laid. In 2008, we officially registered our business and have since worked exclusively with our own products. The manufacturing process developed gradually but steadily \u2014 from small orders to a fully-fledged production cycle. Over time, we expanded our capabilities and created a closed-loop system that encompasses all key stages: from design and casting of metal and plastic components to their processing, coating, and final packaging. This has allowed us not only to widen our range and improve product quality, but also to ensure consistent standards across every item. Today, our facility is a modern plant operating according to high industry standards.<\/p>\n<p data-start=\"1212\" data-end=\"1749\">Beyond manufacturing, FRY also includes a fully operational trading division responsible for product distribution, market analytics, partnership development, and expanding our distribution network. This makes FRY more than just a manufacturer \u2014 we provide a comprehensive approach to working with clients and partners. We also offer contract manufacturing under private labels, providing a reliable basis for long-term cooperation. This enables our partners to receive high-quality products tailored to their branding and specific needs.<\/p>\n<p data-start=\"1751\" data-end=\"2051\">We are continuously expanding our geographic reach, regularly participating in international exhibitions and strengthening our presence on the European market. FRY is now an official exporter working with partners in Romania, Poland, Germany, Moldova, Georgia, Latvia, Lithuania, and other countries.<\/p>\n<p data-start=\"2053\" data-end=\"2469\">Our core principles remain unchanged: integrity, responsibility, and customer focus. We listen closely to market needs, embrace innovation, and deliver professional service. FRY is more than a business \u2014 it is a strong team of professionals united by a common goal. We began as a family-run company and have grown into a dynamic international business, always preserving our greatest value \u2014 our name and reputation.<\/p>\n<\/div>\n    <\/div>\n<\/div>\n\n\n\n<div class=\"hero container-fluid  text-white bg-dark px-xl-5 px-3 \">\n    <div class=\"row d-flex py-lg-5 py-4 gx-md-5 align-items-md-center\">\n        <div class=\"col-lg-6 pe-md-5\">\n\n            <h2 class='h3 pe-lg-5' > Stability and Innovation<\/h2>            <div class='content pe-lg-5'> <p>FRY holds a leading position among Ukrainian fishing tackle manufacturers, steadily gaining ground in the European market and aiming for global reach. FRY means smart solutions designed for top results \u2014 backed by our own production and guaranteed quality.<\/p>\n<\/div>        <\/div>\n\n        <div class='col-lg-6 order-lg-last order-first mb-4'> <img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"2048\" src=\"https:\/\/fry.ua\/wp-content\/uploads\/2025\/02\/IMG_3790-scaled.jpg\" class=\"w-100\" alt=\"\" srcset=\"https:\/\/fry.ua\/wp-content\/uploads\/2025\/02\/IMG_3790-scaled.jpg 2560w, https:\/\/fry.ua\/wp-content\/uploads\/2025\/02\/IMG_3790-scaled-600x480.jpg 600w, https:\/\/fry.ua\/wp-content\/uploads\/2025\/02\/IMG_3790-300x240.jpg 300w, https:\/\/fry.ua\/wp-content\/uploads\/2025\/02\/IMG_3790-1024x819.jpg 1024w, https:\/\/fry.ua\/wp-content\/uploads\/2025\/02\/IMG_3790-768x614.jpg 768w, https:\/\/fry.ua\/wp-content\/uploads\/2025\/02\/IMG_3790-1536x1229.jpg 1536w, https:\/\/fry.ua\/wp-content\/uploads\/2025\/02\/IMG_3790-2048x1638.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/div>\n\n    <\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image alignfull size-full img-mh-75\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1024\" src=\"https:\/\/fry.ua\/wp-content\/uploads\/2026\/01\/IMG_8060-scaled.jpg\" alt=\"\" class=\"wp-image-109919\" srcset=\"https:\/\/fry.ua\/wp-content\/uploads\/2026\/01\/IMG_8060-scaled.jpg 2560w, https:\/\/fry.ua\/wp-content\/uploads\/2026\/01\/IMG_8060-scaled-600x240.jpg 600w, https:\/\/fry.ua\/wp-content\/uploads\/2026\/01\/IMG_8060-300x120.jpg 300w, https:\/\/fry.ua\/wp-content\/uploads\/2026\/01\/IMG_8060-1024x410.jpg 1024w, https:\/\/fry.ua\/wp-content\/uploads\/2026\/01\/IMG_8060-768x307.jpg 768w, https:\/\/fry.ua\/wp-content\/uploads\/2026\/01\/IMG_8060-1536x614.jpg 1536w, https:\/\/fry.ua\/wp-content\/uploads\/2026\/01\/IMG_8060-2048x819.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":true,"inline_featured_image":false,"footnotes":""},"class_list":["post-923","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - 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